PortalPlayer (San Jose) generates over 90 percent of its sales from Apple’s iPod; it makes the media processor for the MP3. But PortalPlayer said that it has recently been advised that the follow-on to its PP5021 media processor chip has not been selected by Apple for use in its new mid-range and high-end flash-based iPods.

PortalPlayer's Stock has lost more than 40% value in single day. Even PortalPlayer Suppliers like LSI Logic have also suffered major setback.  (LSI Logic has lostmore than 10% value)

In today's electronics reality, where time-to-market and cost (not to mention the fickle and fleeting tastes of consumers) are governing factors, any company with so many eggs in one basket had best protect that basket at all costs.

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This is from my desktop. And if I can see it on www.svtechie.com Mamblog Section  then I am the happiest person, atleast today!!

The ability to realize high performance hardware, directly from a C language description has been a dream for a long time. EDA companies/researchers have been investigating how to accomplish this for over 20 years and there is no end in sight. Or is it? The technology already exists but probably not used properly. As is the case for most of engineering, the ability to reach a practical solution is much easier than a theoretical one, where "universal" solutions are extremely difficult to reach.   This is series of investigative articles, presenting an in-depth research on high level synthesis, HLS, and how it can become successful.

- Contributed by SVTechie and Edited by Hal Daseking