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Hal gave me following suggestion over weekend -
A suggestion for SVTechie articles is to look at IC design
in a holistic fashion—from both sides--Designers and EDA tool
developers. This could be a unifying theme for the articles--a more
balanced approach to IC design. An overview explaining this holistic perspective
would be helpful and unique!
For instance-
Designers—are mostly conservative that is they resist
change, like to do re-designs rather than new designs, and incrementally
improve their “working” design flow and tools. Designers are
very good at extending the viability of their existing architecture and design
approach. Of course, this is completely understandable given their aggressive,
first-pass design schedules, and need for robust EDA tools.
EDA Developers- are always saying the “design” sky
is falling, only understand and then optimize part of the design task, make
large claims, deliver wobbly products, and then hope the customer will “test”
the product, and if well funded never get out of taxi cab mode.
Startup EDA companies are where most design innovation takes
place. Designers are unable to develop or conceptualize new techniques other
than incremental design advancements.
Startup chip companies must have a design advantage –
such as performance, etc, and then try to use the most stable design flow for
implementation. There are no chip companies that rely on implementation as
their design advantage—(except maybe if you consider FPGA’s a chip
company). Software is becoming a larger % of their designs.
This is really good suggestion and since I can provide ASIC designer's point of view, I have asked him to play EDA Developer's role which he probably can. These blogs & articles are going to be presented in little informal manner with combined views from both of us. Keep watching!!
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